Product intelligence for SaaS founders. Herald reads your events, revenue, support, and sales calls, and tells you what actually matters every Monday. Your data stays in your tenant. No dashboards required.
MRR grew 4.2% to $8,340. Two upgrades and one churn this week — the upgrades came from 3+-seat accounts, not trial conversions. Trial conversion held at 11.3%.
Acme Corp stopped sending events Tuesday. Bob logged in once since. I'd reach out today.
Herald reads your events, your revenue, your conversations, your calls, and your complaints.
Native integrations with Stripe, Intercom, Gong, Grain, and your own SDK. Forward any email to your Product's inbox and Herald will pick it up. Segment, PostHog, and Linear coming soon.
Herald names specific users, cross-references feedback against engineering, and predicts what happens next. Every claim drills to the exact SQL, source conversation, and user.
”Northgate Digital hasn't logged in since Apr 3 — Sarah renewal is in 11 days. I'd call her today.”
Dashboards say “active accounts ↓ 12%.” Herald names the account, the person, and the deadline.
Visuals appear next to the sentence they support — not on a separate dashboard.
”Three upgrades offset one churn — two came from accounts that opened a support ticket last month.”
Stripe, your SDK, and your inbox cross-referenced in a single sentence — not three tools open in three tabs.
”Call Sarah Chen at Northgate Digital before Friday.”
A chief-of-staff recommendation, not a metric for you to interpret.
Natural-language questions about your product data. No dashboards to build, no SQL to write — Herald generates the query, runs it in a sandboxed worker, and answers in plain English. Every claim drills to the SQL that produced it. Right here, right now.
SELECT account_id, contact_email, last_seen_at
FROM user_entities
WHERE last_seen_at < datetime('now', '-5 days')
AND plan = 'trial'
ORDER BY last_seen_at ASC
LIMIT 10;Source: user_entities · See full sample →
From event to briefing
Every Sunday night, an alarm fires inside your dedicated workspace. Six named sub-agents run in parallel. ComposerAgent synthesizes. The briefing lands first thing Monday.
Sun · 03:00
Alarm fires
In your dedicated workspace. No shared scheduler.
03:01 — 03:08
Six agents read in parallel
03:09
ComposerAgent writes
One narrative pulled from the agents' structured outputs.
Mon · 08:00
Email lands in your inbox
Read it in three minutes with coffee.
One subscription covers every product you run. No per-event fees, no MTU caps, no per-seat surprises.
Running more than ten products or need custom retention? See the Scale tier →
Flat per-account pricing. Hobby is free for one product with a weekly briefing and 10 chat queries a month. Starter is $29/mo and covers up to three products with unlimited chat, 10 watchlists, and Slack alerts. Team is $99/mo for up to ten products and five seats. No per-event fees, no MTU caps, no per-seat surcharges.
PostHog and Mixpanel give you a dashboard to configure. Herald gives you a Monday briefing to read. One price, flat, no event meters. If you'd rather delete five tabs than build another funnel, Herald is the trade you want.
Every Product gets its own Cloudflare Durable Object with its own SQLite database. Cross-tenant queries can't exist — not disallowed, architecturally impossible. LLM calls go through Cloudflare AI Gateway with structured context; we never send raw events or full transcripts to foundation models.
Four ways. A one-line JavaScript SDK for product events, Stripe OAuth for revenue, native connectors for Intercom, Linear, and Zendesk, and an auto-provisioned inbox for forwarded email — including sales-call transcripts from Fathom, Fireflies, Otter, or Grain. First briefing usually lands within the week.
Anything your data can answer. "Why did signups drop on Monday?" "Which paying accounts haven't logged in this week?" "Top objections across my last 20 sales calls?" Herald writes the SQL, runs it in a sandboxed Worker with no network access, and answers in plain English with the query shown.
Solo and small-team SaaS founders, roughly between $2k and $100k MRR, usually one or two products, already paying too much for Mixpanel or PostHog. Not built for enterprise analytics teams or customer-success departments with a dedicated analyst.
Magic link. No password, no credit card.
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