Flat pricing, no MTU math
Mixpanel's free tier went from 20M to 1M events; after that you're paying by MTU, which scales with both active users and event volume. Herald is flat — Starter is $29/mo whether you ship 100k or 1M events a month.
Comparison
Herald vs Mixpanel.
Mixpanel cut its free tier from 20M to 1M events in late 2025, and per-MTU pricing scales faster than most founders plan for. Herald is flat $29/mo, no event meters, with a briefing instead of a dashboard.
Why Herald
What founders switch for.
A briefing, not another dashboard
Mixpanel is a dashboard product. Herald is a briefing product. One reads like a Bloomberg terminal; the other reads like a Monday editorial with named users and suggested actions. Same data, different shape.
Cross-signal from day one
Mixpanel is built around product events. Herald ingests events plus Stripe revenue, Intercom and Zendesk conversations, Linear issues, and sales-call transcripts. Correlations a dashboard would miss — like the week MRR dipped as support volume rose — show up in the briefing automatically.
Privacy by architecture
Mixpanel is multi-tenant on shared infrastructure. Herald gives each Product its own Cloudflare Durable Object with its own SQLite database. Cross-tenant queries can't exist — architecturally impossible, not just policy-prohibited.
Side by side
Feature-by-feature.
| Dimension | Herald | Mixpanel |
|---|---|---|
| Pricing model | Flat per account | Per MTU, after free tier |
| Starting price | Free · $29/mo (Starter) | Free up to 1M events · then $28+/1k MTUs |
| Portfolio pricing | 3 products on Starter | Separate project / separate billing |
| Primary output | Weekly briefing + chat | Dashboards + reports |
| Cross-signal ingest | Native (Stripe, Intercom, Linear, calls, email) | Events-first; custom ETL for the rest |
| Ask-anything chat | Native, sandboxed SQL | None |
| Data location | Your own Durable Object | Shared Mixpanel Cloud |
| Self-host option | No — Cloudflare-only | No |
Mixpanel pricing as listed at mixpanel.com/pricing. 2026.
The honest answer
When to stay with Mixpanel.
If you have a dedicated product analyst authoring custom funnels, cohorts, and retention models — Mixpanel's UI is built for that and Herald is not. If you're running a high-volume consumer app with 10M+ events per month, you're outside Herald's ICP; a warehouse-native analytics platform will serve you better.
Herald is for founders between roughly $2k and $100k MRR, usually one or two products, who'd rather read a briefing on Monday than open five tabs every day.
Switch the first week. Decide the second.
Drop the Herald SDK alongside Mixpanel's, connect Stripe, read Monday's briefing. Uninstall the one that isn't earning its place.
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