Stripe revenue, read and reasoned — every Monday.
Herald pulls charges, subscriptions, trials, and MRR into every briefing. Ask about churn risk, trial conversion, or revenue composition without opening the Stripe dashboard.
What Herald reads from Stripe.
- MRR and net new MRR (new, expansion, contraction, churn)
- Active subscriptions and their plans
- Trial starts, trial-to-paid conversions, and failed conversions
- Upcoming renewals flagged by account
- Failed payments and retry status
- Cancellation and churn events with plan and tenure context
- Customer metadata mapped to your account model
Questions you can ask.
- “Which trials started this week and which plan are they on?”
- “Which Stripe trials converted last week, and to which plan?”
- “Which accounts are up for renewal in the next 14 days?”
- “What drove the MRR change this week — new accounts or expansion?”
- “How many customers have an open failed payment right now?”
- “Which plan has the highest churn rate this quarter?”
A sample excerpt.
MRR grew 4.2% to $8,340. Two upgrades to Team — both from accounts with 3+ seats already on the plan. Trial conversion held at 11.3%, but two paying accounts (Bob at Acme, Mira at Stellar) haven't logged in for 18 days. Renewal Thursday; reach out today.
How to connect.
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In Herald, go to Settings → Integrations and click Connect next to Stripe.
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Authorize Herald via Stripe's OAuth flow — read-only scope, no charge permissions.
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Herald syncs your subscription and payment history within minutes. The first full briefing lands the following Monday.
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Optional — map Stripe customer metadata fields to Herald's account model in Settings → Schema.
Connect Stripe. Read Monday's briefing.
Magic link. No password, no credit card.
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