Flat pricing at scale
PostHog is free to 1M events a month, then $0.00031 per event. Spiky weeks get expensive quietly. Herald is flat — Starter is $29/mo whether you send 100k events or 1M.
Comparison
Herald vs PostHog.
PostHog ships a dashboard builder. Herald ships a Monday briefing. One price, flat, no per-event fees. Here's when each makes sense.
Why Herald
What founders switch for.
Briefings, not dashboards
PostHog ships a UI to configure funnels, cohorts, and retention charts. Herald ships a three-minute Monday briefing that names specific users and actions. Your choice: build the view, or read the verdict.
Cross-signal out of the box
PostHog focuses on product events. Herald correlates events with revenue (Stripe), support (Intercom, Zendesk), feedback (email, reviews), and sales calls (Fathom, Fireflies, Grain) — in one briefing.
Tenant isolation by design
PostHog Cloud is multi-tenant with a shared database. Herald gives each Product its own Cloudflare Durable Object with its own SQLite. Cross-tenant queries can't exist, not just aren't allowed.
Side by side
Feature-by-feature.
| Dimension | Herald | PostHog |
|---|---|---|
| Pricing model | Flat per account | Per event, after free tier |
| Starting price | Free · $29/mo (Starter) | Free · $0.00031 per event after 1M/mo |
| Portfolio pricing | 3 products on Starter | 1 project; separate billing per project |
| Primary output | Weekly briefing + chat | Dashboards + queries |
| Cross-signal ingest | Native (Stripe, Intercom, Linear, calls, email) | Events-first; others via add-ons / imports |
| Ask-anything chat | Native, sandboxed SQL | Paid LLM add-on |
| Data location | Your own Durable Object | Shared PostHog Cloud |
| Self-host option | No — Cloudflare-only | Yes, via open-source stack |
PostHog pricing as listed at posthog.com/pricing. 2026.
The honest answer
When to stay with PostHog.
If you need session replay, feature flags, experiments, or surveys in one tool — PostHog covers that surface and Herald doesn't. If you have a dedicated analyst who lives in charts and wants to author their own funnels and retention models, PostHog is the better fit. Herald is for founders who'd rather read a Monday briefing than open five tabs.
If you need on-prem or a self-hosted stack, PostHog's open-source deployment is a real option. Herald is Cloudflare-only; we don't ship an on-prem build.
Try the briefing for a week.
Connect Stripe and your SDK, send events this week, read Monday's briefing. Hobby is free, no card required.
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