Integration · events ·
soon
Product events in, editorial out — no funnel-builder required.
Herald will pull your PostHog events into the briefing as usage signals, activation patterns, and anomalies — so you get the insight, not another dashboard to maintain.
What Herald reads
What Herald reads from PostHog.
- Custom events and their frequency per account
- Feature adoption rates across paying accounts
- Activation milestone completions
- Usage drops flagged as churn signals
- Event volume anomalies vs the prior 4-week baseline
- New user activation paths
Ask anything
Questions you can ask.
- “Which accounts activated all three core features in week one?”
- “What's the average time from signup to first value event?”
- “Which paying accounts had a usage drop of more than 40% this week?”
- “Which feature has the lowest adoption among Team-plan accounts?”
- “Did the deploy on Thursday cause any event drop-off?”
This week’s briefing
A sample excerpt.
WAU up 12 to 218. Two design partners onboarded Tuesday and completed the activation flow in under 20 minutes — fastest of any cohort. Free-to-paid conversion dropped 18% week-over-week; the Safari 17.4 signup regression likely hit trial starts before Thursday's fix.
Setup
How to connect.
-
Coming this quarter — sign up to be notified when the PostHog integration ships.
-
Once live, connect in Settings → Integrations with your PostHog project API key. Herald requests read-only event access.
-
Map your key events to Herald's activation and usage schema so the briefing knows what a meaningful session looks like for your product.
Connect PostHog. Read Monday's briefing.
Magic link. No password, no credit card.
By submitting, you agree Herald can email you the briefing and occasional product updates. See our Privacy Policy and Terms. Unsubscribe any time.