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HeraldHerald
Pricing

Flat per account.
No event meters.

One subscription covers every product you run, up to your tier's limit. No per-event fees, no MTU caps, no per-seat surprises. Designed for founders who left Mixpanel or PostHog over pricing.

Hobby
Free
  • 1 product
  • 1 seat
  • Weekly briefing
  • 10 chat queries / month
Start free
Starter
$29 /mo
  • Up to 3 products
  • 1 seat
  • Unlimited chat
  • Daily briefing option
  • 10 watchlists + Slack alerts
Start free
Team
$99 /mo
  • Up to 10 products
  • Up to 5 seats
  • Shared watchlists
  • Role-based views
Start free

Running more than ten products or need custom retention? Talk to us about Scale →

Comparison

How Herald stacks up.

Flat pricing is the load-bearing difference. Everything else follows.

Dimension Herald PostHog Mixpanel Amplitude
Pricing model Flat, per account Per event Per MTU Per MTU
Starting price $0 · $29 $0 · then $0.00031 / event after 1M / mo $0 · then $28 / 1k MTUs after 1M / mo $49+
Flat at scale? Yes No No No
Data location Your tenant (Cloudflare DO) Shared cloud Shared cloud Shared cloud
Primary output Weekly briefing Dashboards Dashboards Dashboards
Ask-anything chat Native + SQL in a sandbox LLM add-on None None

Pricing figures as listed on each vendor's public site as of 2026. Head-to-head deep dives: Herald vs PostHog · Herald vs Mixpanel .

Your first week

From connect to briefing in seven days.

  1. Day 0

    Connect Stripe + drop the SDK

    OAuth Stripe, install @herald/sdk-js, send your first event. Five minutes.

  2. Days 1–6

    Data accumulates

    Webhooks land. Sub-agents read the rollups in real time. You don't do anything else.

  3. Day 7 (Monday)

    First briefing lands at 8am

    Read it in three minutes with coffee. Reply to anything that needs a response.

Questions

Pricing, in plain English.

Does the price really stay flat as I grow?

Yes. Starter is $29/mo whether you have 100 users or 100,000. Tiers gate products and seats — never events, MTUs, or volume. If you outgrow a tier you upgrade once, not with every campaign.

What counts as a 'product'?

Whatever you name as a Product in Herald — typically one SaaS app. Each Product gets its own Durable Object, its own SQLite database, its own ingest email, and its own briefing. Starter includes up to three.

How do seats work?

Seats are capped per tier, never billed one by one. Hobby and Starter are single-seat — they're built for founders working alone. Team is a flat $99/mo for up to 5 seats. For 6+ seats, move to Scale (unlimited).

What if I outgrow my tier?

You'll see the limit on your account page when you're close. The fix is one upgrade, not a meter. If you need a one-off — say a fourth product for two weeks — email help@withherald.co and we'll handle it.

Can I cancel anytime?

Yes, from Settings. You keep access until the end of the billing period, then drop to Hobby. Your Products aren't deleted — the ones over the Hobby tier's product limit are paused until you reactivate or explicitly remove them.

Is there a refund policy?

Full refund within 14 days of your first charge, no questions. After that, refund requests are handled from Settings → Billing.

Start on Hobby. Upgrade the week it earns it.

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