Plans and per-Account pricing
Herald bills per Account, not per Product. One subscription covers every Product you own up to your tier’s limit. If you run a portfolio, you don’t pay per side project.
We never meter events, MTUs, or tokens. Flat pricing is a load-bearing positioning choice — the moment we charge per event, we become Mixpanel in a trench coat.
| Tier | Price | Products | Seats | Events / mo | Includes |
|---|---|---|---|---|---|
| Hobby | Free | 1 | 1 | 50k | Weekly briefing, 10 chat queries / mo |
| Starter | $29 / mo | Up to 3 | 1 | 1M | Unlimited chat, 10 watchlists, daily briefing, Slack alerts |
| Team | $99 / mo | Up to 10 | 5 | 5M | Shared watchlists, role-based views, per-Product permissions |
| Scale | From $1,000 / mo | Unlimited | Unlimited | Unlimited | SLA, multi-agent, priority, custom retention |
What “Products” means on your bill
Section titled “What “Products” means on your bill”One Product = one Durable Object = one agent = one briefing. Each Product is billable even if it shares an Account with others — we count Products, not Accounts, against tier caps.
You can create more Products than your tier allows; the extras are paused (no ingestion, no briefings, no chat) until you upgrade or delete one.
Changing plans
Section titled “Changing plans”Settings → Billing. Upgrades are effective immediately and prorated. Downgrades take effect at the end of the current billing period; if the downgrade would leave you over the new tier’s Product cap, Herald asks you to pick which Products to pause first.
Invoices and tax
Section titled “Invoices and tax”Stripe handles billing. Invoices land in your email and in Settings → Billing → Invoices. VAT / GST is applied automatically based on your billing address.
Cancel
Section titled “Cancel”Settings → Billing → Cancel subscription. Your plan runs to the end of the current period, then drops to Hobby. Your Products are preserved; the ones over the Hobby cap are paused, not deleted.
To delete data entirely, see Delete a Product.
See also
Section titled “See also”- Pricing — the public comparison against PostHog and Mixpanel, with the MTU math.
- Invite a teammate — once you’re on Team, how to hand out the other four seats.
Refunds
Section titled “Refunds”Full refund within 14 days of your first charge, no questions. After that, refund requests are handled case by case from Settings → Billing → Request a refund.