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Integration · events · soon

Your Mixpanel events, narrated — not charted.

Herald will read your Mixpanel events and turn them into usage signals, activation flags, and anomaly alerts in the Monday briefing — without asking you to build a single report.

What Herald reads

What Herald reads from Mixpanel.

  • Event counts by type, per account, per week
  • User-level activation milestones
  • Feature engagement rates across plans
  • Retention events and drop-off signals
  • Week-over-week event volume changes
  • Accounts with no events in the last 7 days
Ask anything

Questions you can ask.

  • “Which accounts used the export feature for the first time this week?”
  • “Which plan has the lowest day-30 retention rate?”
  • “Which paying accounts had zero events in the last 14 days?”
  • “What's the median time from signup to first core action?”
  • “Which feature events are most correlated with upgrading to Team?”

See a sample briefing →

This week’s briefing

A sample excerpt.

Retention events held flat across the Solo cohort. Three Team accounts had zero activity this week — Torchmark, Sandpoint, and Faro. Torchmark's champion left last month; the other two are newer. Usage-to-value ratio for accounts activated via paid ads dropped 14% — worth flagging.
Setup

How to connect.

  1. Coming this quarter — sign up to be notified when the Mixpanel integration ships.

  2. Once live, connect in Settings → Integrations using your Mixpanel project token and service account credentials (read-only).

  3. Map your events to Herald's usage schema so the briefing knows which events signal activation and which signal churn risk.

Connect Mixpanel. Read Monday's briefing.

Magic link. No password, no credit card.

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