Email responses read like feedback — because they are.
Herald will ingest replies and unsubscribe signals from your Loops campaigns and surface them as feedback clusters and churn signals in the briefing — so you know what your outbound emails are actually saying back to you.
What Herald reads from Loops.
- Email open and click rates by campaign
- Unsubscribe events and their associated accounts
- Direct replies to campaign emails
- Sequence completion and drop-off rates
- Contacts who replied with feature requests or complaints
Questions you can ask.
- “Which accounts unsubscribed from the onboarding sequence this week?”
- “Did any trial users reply to the day-3 email with a question?”
- “Which campaign had the highest unsubscribe rate this quarter?”
- “Which paying accounts haven't opened a single email in 60 days?”
- “Are there patterns in which accounts reply vs which ones churn silently?”
A sample excerpt.
Three trial accounts replied to the day-7 email this week — all with pricing questions, none of them on Team yet. Two paying accounts unsubscribed from the newsletter; both are in the renewal window next month. Onboarding sequence completion held at 54%.
How to connect.
-
Coming this quarter — sign up to be notified when the Loops integration ships.
-
Once live, connect via API key in Settings → Integrations. Herald requests read-only access to contact events and campaign analytics.
-
Map Loops contact attributes to Herald's account model so reply and unsubscribe signals appear alongside Stripe and Intercom data.
Connect Loops. Read Monday's briefing.
Magic link. No password, no credit card.
By submitting, you agree Herald can email you the briefing and occasional product updates. See our Privacy Policy and Terms. Unsubscribe any time.